PRODUCT / IDENTITY / FILM / DIGITAL
Memory,
given light again.
Entrepreneurial thinking meets a designer’s hand. Twelve designs, two faces to every piece, and a complete world of identity, story, image and film.
Inspect front & reverse
A closer look—not the whole story. The complete collection follows inside the case.
A Hala Hijazi brand. Collection, identity, story, imagery, films and digital experience.
MISHKAH / Conceived, written, designed & produced by Hala Hijazi
Inside the work
I understand the business before I shape its presence. Finance, technology and entrepreneurship inform the judgement; writing, design and production carry it into the world.
CONCEPTION → COMPLETION
A collection.
And everything it becomes.
Entrepreneurial thinking meets product design: a twelve-design collection, identity, story, imagery, films and a connected digital launch.
12Designs in the collection
24Front and reverse views
04Film concepts
Product designIdentityCollection storyTechnical visual languageArt directionStylingFilmDigital launch
THE ORIGINAL IDENTITY
A VOICE, NOT A TEMPLATE
Memory,
given light again.
Gold draws the line. Cobalt holds depth. Warm ivory gives the object space. Fraunces and Instrument Sans place a contemporary voice beside architectural memory.
TypographyFraunces · Instrument Sans · Readex Pro
Ivory#F3EADFGreen#15352DGold#B78A45Cobalt#172C6B
02 / PRODUCT DESIGN & COLLECTION LOGIC
Twelve designs.
Twenty-four faces.
The reverse is not an afterthought. Turn each piece to inspect both sides of the complete collection, then open either face at full size.
Arc
Pomegranate
Tree
Seed
Eye
Hand
Heart
Jasmine
Fig
Dawn
Vessel
Presentation views are not a measured technical scale. Open individual faces to inspect their details.
03 / DESIGN LANGUAGE & PRODUCTION VISUALS
The rules
inside the beauty.
Gold draws.
The line establishes the object.
Color lives.
Enamel brings depth to the enclosed field.
Space reveals.
What is left open matters.
Order remembers.
Geometry gives the collection its rhythm.
Design and production-related visuals are presented as supplied. The styled worktable is art direction, not documentary evidence of a research session.
04 / FILM DIRECTION & PRODUCTION
The world,
in motion.
Four film treatments carry different parts of the world: arrival, architectural memory, the worn object and the transformation from drawing to enamel.
The opening
Muqarnas
Worn
From line to light
05 / STYLING & CAMPAIGN IMAGERY
From object
to presence.
Experience / MISHKAH
The drawing becomes the object, in motion.
The film follows the Eye from pencil drawing into gold line and enamel colour.
The digital experience · Desktop & mobile
Visit websitewearmishkah.com
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HALA HIJAZI STUDIO / Start a project
BRING ME THE
UNFINISHED
THOUGHT.
A business to build. An investment story to make clear. A product, a practice or an idea ready for its next expression.
Start a project