MISHKAH / Product, brand & launchA relevant example
A connected launch.
Positioning, identity, product presentation, imagery, film and a digital home—scoped around what your launch actually needs.
SERVICES / A PROJECT, NOT A SHOPPING LIST
Start with the need.
Build the right scope.
An integrated engagement can begin with a launch, a repositioning, an investment proposition or a body of creative work. The scope follows the problem—not a fixed bundle of deliverables.
MISHKAH / Product, brand & launch
KCH / Advisory positioning & presentationA relevant example
A presence that matches the business.
Clarify the offer. Connect the messaging, identity, company profile, imagery and website, so they explain the same business.
PETRA / Investment communicationA relevant example
A proposition people can examine.
Research, an investment narrative, relevant studies and visual communication. Evidence and possibility remain clearly distinct.
WAFA ABUWAFA / Artist identity & digitalA relevant example
A world shaped around the work.
An authored identity, story, portfolio or catalogue, imagery and a clear route from discovery to enquiry.
06 / What the studio carries
One project.
A complete perspective.
The project determines the disciplines. The work can begin with the proposition, the product or the experience—not only with a request for a website.
Explore all the work01
Understand the opportunity.
Research, positioning, feasibility work and proposition development, informed by investment and business experience.
Explore PETRA’s study system ↗02
Define what matters.
Narrative structure, naming, messaging and original writing that make a complex idea clear.
See the advisory structure ↗03
Build the brand and product.
Identity, colour, typography, collection development and a coherent language across applications.
Explore the collection ↗04
Direct and make the image.
Art direction, editorial imagery, product presentation and connected visual sequences.
See the artist’s presentation ↗05
Design the digital system.
Content architecture, multilingual websites, responsive behaviour and interactions with a clear purpose.
Enter the digital experience ↗06
Give the story movement.
Film concepts, scripts, production, editing and a directed rhythm from one scene to the next.
Watch the film library ↗07
Carry it into use.
Profiles, presentations, production materials and the implementation details that connect an idea to its audience.
Open the company profiles ↗Technology is part of how I think, not a substitute for judgement. I use AI and digital tools within a wider practice of research, writing, design and production; the creative decisions and responsibility remain mine.
07 / Begin anywhere
BRING ME THE
UNFINISHED
THOUGHT.
A business to build. An investment story to make clear. A product, a practice or an idea ready for its next expression.
Start a conversation↗